Branding and Packaging Design: Allergy Relief
This project was completed in a collaborative studio of Communication Designers and Industrial Designers. The goal was to work together to create a new brand with multiple products that respond to relevant consumer needs and trends. My team saw an opportunity in the allergy relief category.
Meet the Team
Problem Space
Non-medicated allergy relief products have an intimidating appearance on shelf, and they are intimidating to use. There is no one brand that offers relief for eyes, ears, nose, and throat, nor is there much differentiation in shape language or branding tone.
What do we mean by non-medicated?
Products made without antihistamines, decongestants, or habit-forming ingredients, focusing instead on gentle daily care that supports the body’s natural defenses without harsh chemicals.
Initial Mood Board
Branding Inspiration
Branding Exploration
Form Exploration
Final Brand Identity
Logo and Shape Rationale
Our Brand
Information Hierarchy
Secondary Packaging Graphics
Ensuring that Drug Facts information is accurately applied according to the FDA
Shelf Set
How We Win
Shift in the Health and Wellness Landscape
Brands like Olly and Welly have reinvented everyday products in such a way that they now connect emotionally with the consumer. This insight led us to consider how we could apply this to the allergy relief category: how might allergy relief products become emotionally uplifting as well as physically?
