Branding and Packaging Design: Allergy Relief

This project was completed in a collaborative studio of Communication Designers and Industrial Designers. The goal was to work together to create a new brand with multiple products that respond to relevant consumer needs and trends. My team saw an opportunity in the allergy relief category.

Meet the Team

Non-medicated allergy relief products have an intimidating appearance on shelf, and they are intimidating to use. There is no one brand that offers relief for eyes, ears, nose, and throat, nor is there much differentiation in shape language or branding tone.

Problem Space

Products made without antihistamines, decongestants, or habit-forming ingredients, focusing instead on gentle daily care that supports the body’s natural defenses without harsh chemicals.

What do we mean by non-medicated?

Shift in the Health and Wellness Landscape

Brands like Olly and Welly have reinvented everyday products in such a way that they now connect emotionally with the consumer. This insight led us to consider how we could apply this to the allergy relief category: how might allergy relief products become emotionally uplifting as well as physically?