Title Sequence Animation: Blue World Bound
This project involved animating a title sequence for a hypothetical film. The sequence was designed to be visually captivating, establish a specific mood, and deliver key information (credits) through typography.
Premise
Blue World Bound follows 18-year-old Margaret Hayes in Burlington, Vermont. It’s 1949, and the government has just mandated that her city be the first of many to relocate to a new underwater civilization due to severe overpopulation. Leading up to her assigned moving day, Margaret accidentally intercepts secret government correspondence meant for her father, one of Vermont’s senators. She begins to uncover the sinister reality behind the selections for underwater relocation: the government plans to create a ‘better’ society, starting over with only the ‘best’ of cities, leaving the rest behind for good. With Burlington’s departure date approaching, she must decide whether to keep quiet and protect her father’s reputation, or speak up and risk it all.
Story & Concept
Audience
Young Adult +
Genre
Mystery, Drama
Mood Board Ideation
Final Mood Board
Title Sequence Inspiration
Candy - 2022
Paper elements that move non-traditionally
Eerie undertone but pleasant visuals and sounds
Manhattan - 2014
Bitmap texture
Use of people imagery
Handwriting
Image
Maps
Paper dolls
Postcards
Stamps
Magazines
Visual Strategy
Image Treatment
Collage
Replacement
Disappearing
Sinking
Submersion
Typography
Typewriter
Ornate, Vintage Serif
Draft Storyboard & Motion Test
Final Storyboard
Visual System
Style Frame
Typography
Rafaella Regular, 30 pt tracked
Bulletin Typewriter Regular, 30 pt tracked
Audio
Waddling to Doom | Big Band Swing Instrumental
https://pixabay.com/music/big-band-waddling-to-doom-big-band-swing-instrumental-253956/
Color Palette
Design Concept
This title sequence seeks to metaphorically convey that an upbeat world is being gradually overtaken by water. It does so in a poetic manner, as paper vintage elements, specifically images of people, get submerged or replaced by water. This represents the government’s mandate to relocate Burlington to an underwater civilization, as well as their sinister motives to create a “better” version of society.
Physical Vintage Elements Used
Spreads from The American Girl Magazine, June 1949
Postcards from the 1940’s
Map from the 1970’s Book: America the Beautiful
Set of 1940’s Paper Dolls