This project involved researching and building out an app. I chose to create Craft Match, a craft finding and learning app geared towards beginner crafters. The goal of the app is for the user to get matched with a craft that’s right for them and to be taught how to make their own project. Craft Match also acts as an all-inclusive crafting experience where the user can keep track of all things craft-related.
App Design: Craft Match
The decision to make Craft Match personalized, accommodating for beginners, and an all-inclusive crafting experience came from the observation that current apps lack these elements.
Craft App Audit
Research and Benchmarking
Craft Types: How should I categorize crafts in my app?
Pinterest: How does it get to know the user? How is it personalized?
Pre-existing Craft Quizzes: What kinds of questions are important to ask?
The Woobles: How do they approach teaching skills to beginners?
Information Architecture
4 Main App Functions (Shown in bottom navigation bar):
Browse: Find a project by getting matched or by searching
Learn: Watch step-by-step tutorials or download pdf directions
Projects Library: Keep track of your current projects and favorites
Community: Share your work and be inspired by others!
Personas and Their Goals
Goal: Find & learn a new hobby
Feel accomplished & capable
Goal: Keep track of her projects
Feel organized
Goal: Discover new crafts for kids
Feel inspired
Casey’s User Flow
I began by sketching out individual phone screens for my classmates so that they could pretend to click through the app on paper.
Round 1 Wireframes
What Changed from Round 1:
Shop removed from menu bar to only be in top bar
“Me” tab changed to “My Projects”
Account settings moved to top bar
Browsing for projects as the home page - less emphasis on shopping
Purchased items moving into “My Projects” immediately
Favorites bar added
More than one match
More focus on teaching beginners
Round 2 Wireframes
Digital Wireframes
Style Tile Ideation
Inspired by my “Delicate Pastel” mood board, I created this final style tile for Craft Match because I thought that the color palette felt the most approachable.
